Identity & Branding, Website
We developed the full branding for a new Manchester-based streetwear brand, and built an online shop for them to sell their cool collection of hoodies and tops.
DEVOID is a fashion brand that wants to create bold, fun, and affordable streetwear, while focusing on sustainability of materials and of wear.
Their brand identity was developed on the idea of contrast and being contrary. DEVOID is defined not by who they are, but by who they are not.
Inspired by the graphic style of the 90s and street art, the website uses bold imagery and uniques layouts to capture the rebellious nature of the brand. Check out the live website here.